SAP Central Showcase

Installation Space
02.-03.2020



Client: SAP
Group Members: Adam Amaral, Curime Batliner, Yujin Tsuruo & Carlo Gomez


I worked as a brand designer, conceptual architect and installation designer for the central showcase at the SAP conference; a 10,000 sqft architectural installation space housing a sustainable water bottle product. Along with a small team, I developed plans and 3D spaces accommodating the product narrative and specific constraints. I conceptualized and designed the identity design, along with drafting branding elements, wayfinding, and installation designs.


Focus ideas: Outside vs. inside, private vs. semi-public vs. public, representation of space within context of larger environment, interactive integration with nature.




Overview: Understanding narrative, individual stories to be told, flow of space and overall experience.



Developed Branding: Logo design inspired by architectural forms during drafting. Resembles a water droplet. Mapping narrative and flow. 




Interior Design Elements: A series of experiences found along this narrative-led experience with moments of interactivity and customization. 



Exterior Design Elements: Views from all side - relationship to inside/outside. Viewer interactivity and obscurement. 


Early Prototyping: Understanding narrative, individual stories to be told, flow of space and overall experience.







 Copyright (c) 2020 / ALL RIGHTS RESERVED