SAP Central Showcase
Installation Space02.-03.2020
Client: SAP
Group Members: Adam Amaral, Curime Batliner, Yujin Tsuruo & Carlo Gomez
I worked as a brand designer, conceptual architect and installation designer for the central showcase at the SAP conference; a 10,000 sqft architectural installation space housing a sustainable water bottle product. Along with a small team, I developed plans and 3D spaces accommodating the product narrative and specific constraints. I conceptualized and designed the identity design, along with drafting branding elements, wayfinding, and installation designs.
Focus ideas: Outside vs. inside, private vs. semi-public vs. public, representation of space within context of larger environment, interactive integration with nature.
![](https://freight.cargo.site/t/original/i/6dbd467e112d26c35ffd260191d05ffc99db8581989f75836cf17a54276ff777/Floor-Plan-with-Ciruclation-01.png)
Overview: Understanding narrative, individual stories to be told, flow of space and overall experience.
Developed Branding: Logo design inspired by architectural forms during drafting. Resembles a water droplet. Mapping narrative and flow.
![](https://freight.cargo.site/t/original/i/6af10fcd048bf957741e6bb3c0e4322c7c3757d32cc6fde03c51495d612229be/procurementtubes.png)
Interior Design Elements: A series of experiences found along this narrative-led experience with moments of interactivity and customization.
Exterior Design Elements: Views from all side - relationship to inside/outside. Viewer interactivity and obscurement.
![](https://freight.cargo.site/t/original/i/b94366d9b1cf864e8b1238ca622917c4729ca5f59a726ce5e5bf8849ebfdcfff/usefultop.png)