SAP Central Showcase
Installation Space02.-03.2020
Client: SAP
Group Members: Adam Amaral, Curime Batliner, Yujin Tsuruo & Carlo Gomez
I worked as a brand designer, conceptual architect and installation designer for the central showcase at the SAP conference; a 10,000 sqft architectural installation space housing a sustainable water bottle product. Along with a small team, I developed plans and 3D spaces accommodating the product narrative and specific constraints. I conceptualized and designed the identity design, along with drafting branding elements, wayfinding, and installation designs.
Focus ideas: Outside vs. inside, private vs. semi-public vs. public, representation of space within context of larger environment, interactive integration with nature.
Overview: Understanding narrative, individual stories to be told, flow of space and overall experience.
Developed Branding: Logo design inspired by architectural forms during drafting. Resembles a water droplet. Mapping narrative and flow.
Interior Design Elements: A series of experiences found along this narrative-led experience with moments of interactivity and customization.
Exterior Design Elements: Views from all side - relationship to inside/outside. Viewer interactivity and obscurement.
