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TSURUO PERSONAL BRANDING


(2016) / Mentor:  Israel Gutierrez

My last name, TSURUO, in Japanese kanji characters means cranes tail in Japanese. I researched and indexed historical cultural depictions of the bird and produced a contemporary re-envisioning of my ancestral lineage. 



Logo with variations



Sculpture + Jewelry Designs


EDGEMONT HIGH SCHOOL REBRANDING


(2015) / Designed at CASE Agency in Soho, NYC Special thanks to Travis Stratford and the Case team

Rebranding a classical crest logo of the 1950’s into a contemporary revision along with three additional iterations that explore the schools color and mascot theme.




Rebranded logo and variations



School Website and Poster Designs with rebranded identity.