LunaCycle
Experimental Retail Concept2021
Client: LunaCycle
Group Members: Will Wharton, Nate Mohler, Jonathan Moore, Yujin Tsuruo
Lunacycle, an electric bike company located in El Segundo, approached us in creating a high-end art installation retail space to exhibit a couple of their bikes.
Driven by using their typical materials, in-house capabilities and tight budget, I designed a series of bike displays and experiential moments that gave a nod to their locality and brand identity.
Assets include a bench, a ceiling city grid, and multiple bike displays. The projects displayed on this page only show my work.
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Ceiling City Grid: A grid composed of sixteen 8’ metal sheets laser cut to reveal the city grid of Los Angeles. A secondary layer that highlights large road interconnections standoff from the initial layer by 2”. The back frame is wrapped in fabric to cover overhang and diffuse lighting.
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Luna Bench: A grid composed of sixteen 8’ metal sheets laser cut to reveal the city grid of Los Angeles. A secondary layer that highlights large road interconnections standoff from the initial layer by 2”. The back frame is wrapped in fabric to cover overhang and diffuse lighting.
![](https://freight.cargo.site/t/original/i/0a68aa9fec57fe411fd48c768a133b98be87569f70ec529faf4d8e75937b4b76/untitled.270.png)
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Topographic Bike Display: A series of metal sheets intersecting a plynth. The sheets are cut in a way where it implies movement, elevation and topography. Iterations also explored as a wall element with interlocking shelving units.
![](https://freight.cargo.site/t/original/i/ed0227cbcf6076996f6fe57bc428f530d99d003f318e6f7cdf8773f98da745c9/untitled.276.png)
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