LunaCycle

Experimental Retail Concept
2021



Client: LunaCycle
Group Members: Will Wharton, Nate Mohler, Jonathan Moore, Yujin Tsuruo


Lunacycle, an electric bike company located in El Segundo, approached us in creating a high-end art installation retail space to exhibit a couple of their bikes.

Driven by using their typical materials, in-house capabilities and tight budget, I designed a series of bike displays and experiential moments that gave a nod to their locality and brand identity.

Assets include a bench, a ceiling city grid, and multiple bike displays. The projects displayed on this page only show my work. 




Ceiling City Grid: A grid composed of sixteen 8’ metal sheets laser cut to reveal the city grid of Los Angeles. A secondary layer that highlights large road interconnections standoff from the initial layer by 2”. The back frame is wrapped in fabric to cover overhang and diffuse lighting. 





Luna Bench: A grid composed of sixteen 8’ metal sheets laser cut to reveal the city grid of Los Angeles. A secondary layer that highlights large road interconnections standoff from the initial layer by 2”. The back frame is wrapped in fabric to cover overhang and diffuse lighting.




Topographic Bike Display: A series of metal sheets intersecting a plynth. The sheets are cut in a way where it implies movement, elevation and topography. Iterations also explored as a wall element with interlocking shelving units. 




Other Bike Display: Exhibiting bikes on a plynth with  3-D printed extrusions of muddy bike tracks. Exhibiting bikes as if they were pieces of art. 







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