TSURUO PERSONAL BRANDING
(2016) / Mentor: Israel Gutierrez
My last name, TSURUO, in Japanese kanji characters means cranes tail in Japanese. I researched and indexed historical cultural depictions of the bird and produced a contemporary re-envisioning of my ancestral lineage.
![](https://freight.cargo.site/t/original/i/8fbb07af725028368c8154c2437fdc8d2d322b152716715f8416bf84981081cd/6-13-09.png)
![](https://freight.cargo.site/t/original/i/e46424333f043e8319f69db38f9eb478c6aa713e091bc393131566ea28ab60fb/6-13-10.png)
![](https://freight.cargo.site/t/original/i/6b687d6f59ad9c84fec93d6fc4abce483f7e4d31d90ef25e0cc61a49a22dbb7b/6-13-11.png)
![](https://freight.cargo.site/t/original/i/6e11019e217504a7629f361cb503045012203559bb7d87ce6aa32f0557ed0b16/6-13-12.png)
![](https://freight.cargo.site/t/original/i/758ad3ac24e8d71919280a17607f0ee7dfafd9e687e6f28613e1f982fe3d303e/6-13-13.png)
![](https://freight.cargo.site/t/original/i/0492b2489e16a55b57eb9b3e461baa750e04d1764c30af8bb163bc66ad06fead/6-13-06.png)
Logo with variations
![](https://freight.cargo.site/t/original/i/c1baf215ae3f24c42c1ac31e693fde52dd210f98f46d0faf5abaaa106a09f3a3/Sculptures.png)
Sculpture + Jewelry Designs
EDGEMONT HIGH SCHOOL REBRANDING
(2015) / Designed at CASE Agency in Soho, NYC Special thanks to Travis Stratford and the Case team
Rebranding a classical crest logo of the 1950’s into a contemporary revision along with three additional iterations that explore the schools color and mascot theme.
![](https://freight.cargo.site/t/original/i/5b4cafecd39c1e624c3e951e5e2056c1478db9957c6c6a7fb870be51525e241b/LOGOS_Edgemont_webready.png)
![](https://freight.cargo.site/t/original/i/122d82385aa9d940018314740e46e7723b0922a8f4e66ade69015a2243c3990c/LOGOS_Edgemont_webready2.png)
![](https://freight.cargo.site/t/original/i/6fcf91167a12d33834cd13f29719a3654bce87bd903e56a90e3785fbca09992b/LOGOS_Edgemont_webready4.png)
![](https://freight.cargo.site/t/original/i/1b827f2999d858986c78e3945dea5845c2af1e6557b2df1fd546864b6e98bec0/LOGOS_Edgemont_webready5.png)
![](https://freight.cargo.site/t/original/i/11308e591cf44511f6d35fdcee555b1a286a7689c71a38b13eacec6e0326b905/LOGOS_Edgemont_webready3.png)
Rebranded logo and variations
![](https://freight.cargo.site/t/original/i/be752f8b8268295ac1e7135c7a99e8b4c0f8323b726cfd3698b40ec642580693/webready.png)
![](https://freight.cargo.site/t/original/i/a68900a5018c31a26fcd635b2b08caad41f1b4ad904449bc9fc75b1e4f5fab36/LOGOS_Edgemont_webready7.png)