UCLA D|MA LECTURE SERIES
Branding identity for the 2017-18 DMA Lecture Series
CLIENT WORK / UCLA Department of Design | Media Arts Advisor: Henri Willem Lucas
Brand identity for the UCLA DMA Lecture Series 2017-18 and pop-up lectures. I was inspired by the original websites’ use of IK Blue and incorporated its tonal range in the portrait photographs. The poster produces a sense of physicality and dimension with the animated repetition of graphic layered element.
The deliverables are unified by a common set of typographic and compositional constraints. Graphic deliverables for each lecturer included a poster, a moving image, and a web banner.
Main Overall Lecture Series Poster + Web Banner
![](https://freight.cargo.site/t/original/i/1122f5a0f496cbc67605b79cdc39e768e4e1da7dd2b765480416971d76738220/DMA-Lecture-Series2.png)
Toshio Iwai Lecture and Masterclass Sign-Up Posters
Individual Lecture Posters
Individual Lecture Banners
POP-UP LECTURE SERIES POSTERS (2017)
By maintaining the aesthetic process of the official lecture series, the pop-up lectures distinguish themselves as something slightly ‘other’ by their hue and change in typography/image layering. The below were created for a pop-up lecture by Alain Badiou on Philosophy & Poetry.
![](https://freight.cargo.site/t/original/i/ed326f2d023a1f536a32073b29aec834658fbd59b95ed4365af74693a1c6e0d6/Graphic-Design-Postersyuhh2.png)
![](https://freight.cargo.site/t/original/i/739039b03a278474b66ddeb8b7625771dd644db9b3685d79b861464a266497c5/Graphic-Design-Postersyuhh3.png)