Brand Identity for SM Farmers Market
CLIENT 2017-18 / CITY OF SANTA MONICA
Rebranded identity for the City of Santa Monica’s series of Farmers Markets. A focus on creating a friendly and community oriented experience that highlighted the healthy lifestyle of the Santa Monica residents and visitors.
The branding is non-intrusive, relying on my photographs of the fresh produce being sold and individuals interacting at the various markets.The color palettes uses a bright array of primary colors to mirror the playful, nature and family-oriented space. The logo and typography uses a bold typeface that is soft to the eyes with the use of curved edges.