CITY OF SANTA MONICA FARMERS MARKETS
Brand Identity for SM Farmers Market
CLIENT 2017-18 / CITY OF SANTA MONICA
Rebranded identity for the City of Santa Monica’s series of Farmers Markets. A focus on creating a friendly and community oriented experience that highlighted the healthy lifestyle of the Santa Monica residents and visitors.
The branding is non-intrusive, relying on my photographs of the fresh produce being sold and individuals interacting at the various markets.The color palettes uses a bright array of primary colors to mirror the playful, nature and family-oriented space. The logo and typography uses a bold typeface that is soft to the eyes with the use of curved edges.
New logo
![](https://freight.cargo.site/t/original/i/f50b75c7e5a943f330c8e6b357aa81842bbe12eaa31d3e7dc5d489288eb5c821/SMFM6.png)
![](https://freight.cargo.site/t/original/i/f43fb4f8207bcf09b08d5a8e3d1fb09fa3d41545746220b6e778c4338741728a/SMFM5.png)
![](https://freight.cargo.site/t/original/i/bec870d75d4b47bc4a9ecf33b96da82fe423a21bb692f64419df7724ce6aa4d7/SMFM4.png)