CITY OF SANTA MONICA FARMERS MARKETS



Brand Identity for SM Farmers Market
CLIENT 2017-18 / CITY OF SANTA MONICA  

 

Rebranded identity for the City of Santa Monica’s series of Farmers Markets. A focus on creating a friendly and community oriented experience that highlighted the healthy lifestyle of the Santa Monica residents and visitors. 

The branding is non-intrusive, relying on my photographs of the fresh produce being sold and individuals interacting at the various markets.
The color palettes uses a bright array of primary colors to mirror the playful, nature and family-oriented space. The logo and typography uses a bold typeface that is soft to the eyes with the use of curved edges. 




New logo



Brochure design (8x10.5”) 


How Do I Apply? Information Flyer


Event Postcards


Street Banner (Large)


**Request for full SMFM portfolio




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